The W Food Holdings Franchise Application Process & Policy

The following provides a broad guideline to the key steps of the Franchise Application process.

Submit your complete details in the application form together with the required attachments.
Required attachments for the application form

  • Applicant Photo (jpg, png, gif with Maximum size 2 MB)
  • Personal Profile (doc, docx, pdf, jpg, png, gif with Maximum size 2 MB)
  • Company Profile (doc, docx, pdf, jpg, png, gif with Maximum size 2 MB)

Franchise form link will be provided via email to the applicant only upon satisfactory review of the completed application.

  • Market Survey
  • Site Survey
  • Raw material checklist (applicable for overseas master franchisees)

Franchise package that contains the topic below will be furnished to the applicant upon the satisfactory review of the completed application.

  • Franchise Territory
  • Franchise Duration
  • Franchise Investment
    • Franchise fee
    • Royalty Fee
    • Marketing Fee
    • Training Fee
    • Franchise Performance deposit
    • Estimated Investment breakdown
  • A formal invitation will be extended to the prospective Franchisee to visit The W Food Holdings headquarters in Singapore
  • Prospective Franchisee will be interviewed
  • Prospective Franchisee shall be required to sign an NDA (Non-Disclosure Agreement) during the visit.


  • Travel Cost, Visa Cost (if any) and Flight Tickets, Hotel Stay shall be borne by prospective Franchisee.

Financial Declaration (Required Certified True Copy)

  • Most recent 1 year income tax statement
  • Most recent 6 months personal bank statement
  • Most recent 3 years companies audited accounts (if relevant)
  • Personal current financial liability, declaration
  • Most recent 1 year company bank statement (if relevant)


  • Kindly ensure all the applicable documents requested above are available during this visit
  • Franchisee process will not proceed to the next stage level without proper documents
  • All the documents will be reviewed in front of Franchisee and all the necessary clarifications will be cleared at the same time
  • In Case, if the Franchise Application being rejected during the meeting, documents provided will be returned to the applicant
  • Three key personnel from The W Food Holdings HQ will visit the proposed Franchisee’s location
  • Key considerations during this visit will be marketed environment, staffing solutions, raw material sourcing and proposed outlet specifications


  • Franchisor Travel Cost, Visa Cost (if any) and Flight Tickets, Hotel Stay shall be borne by prospective Franchisee
  • A formal Franchise approval letter will be released, with the indicated, approved location, within 48 hours of the visit.
  • The Franchisee is required to submit the selected location, lease agreement and the floor plan within 14 days to proceed with the MOU

The Memorandum of Understanding / Disclosure Agreement shall be signed by both Franchisor and Franchisee as a first step towards the signing of the Franchisee Agreement. The main activities include:

  • MOU 30 days prior to the signing of the Franchise Agreement
  • 50% payment of the non-refundable Franchise Fee to be paid upon signing of the MOU
  • The franchisor shall furnish the prospective Franchisee with:
    • List and cost of equipment and machinery required for the Franchisee outlet
    • Draft Franchise Agreement
  • The signing of the Franchise Agreement is stipulated within the timeline indicated in the MOU
  • The signing of the agreement will be at the The W Food Holdings Headquarters in Singapore
  • Franchise Fee – To be fully paid with the signing of the Agreement
  • Franchise performance deposit- To be fully paid with the signing of the Agreement
  • Initial outlet equipment purchase payment – To be cleared within 7 days of signing of the Agreement


    • All payments are part and parcel of the validity of this Franchise agreement.
      Franchisor at his sole discretion can determine the validity of the agreement if fee payment is not completed within the stipulated timeline

Pre-Conditions for Franchisee Qualification

  • An Owner / franchisee of an existing business that sells similar products will not be entertained
  • Existing companies or individuals interested must form a separate private company exclusively for The W Food Holdings
  • At least one stakeholder is required to be an active participant in the business activities of the franchise

Property requirements:

  • Kiosk – Min. 200 Sq.ft to 350 Sq.ft
  • Food Court – Min. 400 Sq.ft to 600 Sq.ft
  • Standalone – Min. 1500 Sq.ft to 2000 Sq.ft